creating a lasting fishing legacy

Ezabalobi – which means ‘For Fishers’, is a communications company that specializes in creating communication solutions for the small scale fishing sector, creating a bridge between fishers, government and the commercial sector. We provide tailored marketing initiatives that are impactful and effective, conceptualizing tools that reach audiences in their comfort zones.

A Few Words

About Us

Our company interacts with corporates, NGOs, the public service and small-scale co-operatives, making us a reliable source of information and insights about the industry. We have over eight years’ experience in fisheries management and fisheries communication. Overall, we have spent over 15 years in media and communications across different sectors, among which included the Department of Agriculture, Forestry and Fisheries. We facilitate for the transformation of the small-scale fishing sector through the design of communication tools and facilitated conversations that amplify the voices of fisherfolk who live in coastal towns across South Africa.
Palesa Mokomele from Ezabalobi Media and Madagascar owned Viavy Fish Shop owner, Danielle Ratiarisoa signed a deal to distribute 'Thetha Mlobi' in Madagascar. The deal was signed in Washington DC.

mission

Our mission is to be the leading communication agency for the small-scale fishing community and act as a bridge between themselves, government and the commercial sector.

vision

To be the leading avenue for building capacitating small scale fishers with training and resources to enable transparency in selling fish and running businesses.

Empowering the small scale fisher

“Previous fishery management practices have unintentionally marginalized traditional fishers in fishing communities in all four coastal provinces. As a result, many fishers were not successful in obtaining fishing rights to access marine resources, which they have traditionally been dependent on for their livelihoods. Small-Scale Fisheries Management is about changing that and creating a positive story”,

DAFF website.

Our

Background

Small-scale fisheries make an important contribution to the nutrition, food security, sustainable livelihoods and poverty alleviation of many countries, especially in developing countries. In South Africa, the 3 400 kilometre long coastline is home to 319 (and more) fishing co-operatives who rely on the ocean for their economic survival.

The fight for legal recognition led to the historic adoption of the Small-Scale Fisheries Policy. A monumental and protracted end to decades of activism.

Palesa Mokomele Profile Pic

A Few Words

About the founder

M&G BW

Palesa Mokomele’s relationship with small scale fisheries and the entire sector began when she worked as a Ministerial Spokesperson of the Minister of Agriculture, Foresty and Fisheries. She worked with businesses, NGOs, across the public sector and with corporates, helping them to raise their profiles into the national landscape.
She has led the Fisheries Management Communication Services team as a Director. She has worked in media companies,
She holds a Masters Degree in Political Communication from the University of Leeds and possesses an undergraduate degree from the University of Cape Town. She also holds a diploma in Digital Marketing from Red&Yellow School and has a certificate in Journalism from Cape Peninsula University of Technology.
In the journey, she met small scale fishers whose stories resonated with her.

M&G BW

A Few Words

About the founder

M&G BW

Palesa Mokomele’s relationship with small scale fisheries and the entire sector began when she worked as a Ministerial Spokesperson of the Minister of Agriculture, Foresty and Fisheries. She worked with businesses, NGOs, across the public sector and with corporates, helping them to raise their profiles into the national landscape.
She has led the Fisheries Management Communication Services team as a Director. She has worked in media companies,
She holds a Masters Degree in Political Communication from the University of Leeds and possesses an undergraduate degree from the University of Cape Town. She also holds a diploma in Digital Marketing from Red&Yellow School and has a certificate in Journalism from Cape Peninsula University of Technology.
In the journey, she met small scale fishers whose stories resonated with her.

Some Of

Our Clients

Contact US

Thetha Mlobi is your paper, we want to hear from you, we want to be of service to you, we want to make sure that the news we bring you about health, financial, skills development, financial and international markets, will be of use to you. We value your input and we want to walk with you.